Promotion strategy can be duped

A critical flaw of online marketing is the reality that it is highly susceptible to being copied.  For example, a competitor business may adopt the same marketing strategy you have used you market your product without the fear of suffering legal action. Rivals can often use the same pictures, captions or videos you have uploaded on your site to mislead and divert potential customers intended for you. If that was not enough, perpetrators, if they desire, can copy your content and upload wrong and unwanted information that can damage your company’s brand worth and reputation.

Digital marketing includes extensive competition

With everyone acknowledging the benefits of digital marketing, as a result, has created an undesirable and vast amount of competition among online promotion. Due to the excessive amount of competition, digital marketers find it difficult to establish effective advertising which attracts potential customers. Digital marketing in order to be effective must continuously be innovative

Security issue

An on-going pressing issue is regarding the security privacy associated with online marketing platforms. Often times, online marketing will formulate customer forums where customers share additional private information when describing specific issues about the product purchased. Since there is no prior warning of customers sharing private and sensitive information on public forums, it could lead to unwanted data access by unidentified personnel such as hackers and cause harm.

Lack of trust

Everyone tends to be careful when moving towards online promotion of products and claim of special offers as the fear of being a scam is enhanced. Since the internet has a lot of spams and scams, such fear tends to restrict the trust between prospective customers and online promotion of products. Even when legitimate companies publish products and offers, customers may not avail such benefits nor purchase such products, damaging brand trust and increased queries on product quality.

Demands more initial investment

Since everyone seeks to promote their products and enhance profits, concerned businesses will seek to formulate a professional website, containing useful and relevant content while determining apt methods to attract customers. Although digital marketing may lure profits in the long run, to commence promotion in social media, search engine advertisement, etc., it will require a hefty initial investment, which often time’s small businesses cannot afford.